Google AdWords Secrets Google ¾Öµå ¿öÁî ºñ¹Ð
BusinessWeek publishes an article about the secret of Google AdWords, an ads bidding system that generates almost 99% of Google Revenue. ºñÁî´Ï½º À§Å©´Â Google AdWords, GoogleÀÌ ¼öÀÍÀÇ °ÅÀÇ 99 %¸¦ »ý¼º ÇÑ ±¤°í ÀÔÂû ½Ã½ºÅÛÀÇ ºñ¹Ð¿¡ ´ëÇÑ ±â»ç¸¦ °Ô½ÃÇÕ´Ï´Ù.
The article details some innovative Google AdWords auction methodology, such as allocating top spots of ads ranking to advertiser whose ads most likely to be clicked or ads with high click-through-rate, and thus bring in more income to Google. ÀÌ·¯ÇÑ ±¤°í´Â ±¤°íÁÖÀÇ ±¤°í°¡ °¡Àå °¡´É¼ºÀÌ ÃÖ»óÀ§ ¼øÀ§ÀÇ ÇÒ´çÀ¸·Î ±â»ç ³»¿ëÀ» ¸î °¡Áö Çõ½ÅÀûÀÎ Google ¾Öµå ¿öÁî °æ¸Å ¹æ¹ý·Ð, Ŭ¸¯ ÇÒ ¼öµµ ÀÖ°í ¶Ç´Â ³ôÀº ±¤°í Ŭ¸¯ - ¼Óµµ, - ÅëÇØ ÀÖÀ¸¸ç µû¶ó¼ ´õ ¸¹Àº ¼Òµæ¿¡ Google¸¦ °¡Á®¿Ã ¼öÀÖ´Ù. Beside, in Google AdWords system, bidders no need to worry about been overbid and cause ¡®winner¡¯s curse¡¯, as it¡¯s utilizing a variation to the auction system where highest bidder only pays minimum necessary to win, namely the second-highest bid, plus perhaps a penny. °Ô´Ù°¡, Google ¾Öµå ¿öÁî ½Ã½ºÅÛ¿¡ ÀÔÂûÀÚ¿¡ ´ëÇØ °ÆÁ¤ÇÒ Çʿ䰡 ¾ø´Ù ¸Å±â±âÀº '¿øÀÎÀ»'½ÂÀÚÀÇ ÀúÁÖ ', ÃÖ°í°¡ ÀÔÂûÀÚ·Î ¾îµð¿¡¸¸ ÇÊ¿äÇÑ ÃÖ¼Ò, Áï µÎ ¹øÂ° ¿ì½Â - ³ôÀº ÁöºÒÇÏ´Â °æ¸Å ½Ã½ºÅÛ¿¡ À¯»ç ÄÜÅÙÃ÷¸¦ Ȱ¿ëÇϴ°¡ ÀÔÂû°¡, ±×¸®°í ¾î¼¸é ÇÑ Ç¬µµ.
Also reveal are technical leader of Google AdWords. ¶ÇÇÑ Google ¾Öµå ¿öÁîÀÇ ±â¼ú Ã¥ÀÓÀÚ¸¦ ³ªÅ¸³¾ °ÍÀÔ´Ï´Ù.
IMPORTANT : This is a machine translated page which is provided "as is" without warranty. Áß¿ä :ÀÌ ±â°è´Â "º¸Áõµµ¾øÀÌÀÖ´Â ±×´ë·Î"Á¦°øµË´Ï´Ù ÆäÀÌÁö¸¦ ¹ø¿ªÇß´Ù. Machine translation may be difficult to understand. ±â°è ¹ø¿ªÀ» ÀÌÇØÇϱ⠾î·Á¿ï ¼öÀÖ½À´Ï´Ù. Please refer to À» ÂüÁ¶ÇϽñ⠹ٶø´Ï´Ù original English article ¿ø·¡ ¿µ¾î ¹®¼ whenever possible. ¾ðÁ¦µç °¡´ÉÇÕ´Ï´Ù.
Share and contribute or get technical support and help at °øÀ¯¿Í ±â¿©Çϰųª ±â¼ú Áö¿ø°ú¿¡ µµ¿òÀÌ My Digital Life Forums ³» µðÁöÅÐ »ýȰ Æ÷·³ .
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August 1st, 2008 02:17 2008³â 8¿ù 1ÀÏ 2½Ã 17ºÐ
Here are 5 killer Google AdWords Secrets you can use to save money and build marketing campaigns that really work. ¿©±â¼ 5 »ìÀÎÀÚ°¡ Google ¾Öµå ¿öÁî ºñ¹ÐÀº ´ç½ÅÀÌ µ·À» ÀúÃàÇϱâ À§ÇØ ¸¶ÄÉÆÃ Ä·ÆäÀÎÀ» ±¸ÃàÇÏ°í ±× »ç½ÇÀÌ ÀÛǰÀ» »ç¿ëÇÒ ¼öÀÖ½À´Ï´Ù. Included are: Why you should never let Google choose your winning ad; Do ¡®Sure-Fire¡¯ Headlines Work; How to use your imagination to beat your Google competition; How to use keywords in your ads¡¯ URL to boost your Google Quality Score; How little things make a big difference with Google AdWords. À§Ä¡ Æ÷ÇÔ : ¿Ö ±¤°í¸¦ ¼±ÅÃÇÒ GoogleÀÌ ±ÍÇÏÀÇ ¿ì½Â½ÃŰÁö ¾ÊÀ» °ÍÀÔ´Ï´Ù; ¸¶ '¹°·Ð - ¹ß»ç'¸¦ ÁÖ¿ä ¾÷¹«; ¾î¶»°Ô ´ç½ÅÀÇ »ó»ó·ÂÀ» »ç¿ëÇÏ¿© Google °æÀï¿¡ À̱æ; ¾î¶»°Ô ±¤°íÀÇ URL¿¡¼ Ű¿öµå¸¦ »ç¿ëÇÏ¿© Google ǰÁú Æò°¡ Á¡¼ö¸¦ ³ôÀÏ; ÀÛÀº °ÍµéÀº ¾î¶»°Ô Google ¾Öµå ¿öÁî¿Í Å« Â÷À̸¦ È®ÀÎÇÕ´Ï´Ù.