Google AdWords Secrets
BusinessWeek publishes an article about the secret of Google AdWords, an ads bidding system that generates almost 99% of Google Revenue.
The article details some innovative Google AdWords auction methodology, such as allocating top spots of ads ranking to advertiser whose ads most likely to be clicked or ads with high click-through-rate, and thus bring in more income to Google. Beside, in Google AdWords system, bidders no need to worry about been overbid and cause ‘winner’s curse’, as it’s utilizing a variation to the auction system where highest bidder only pays minimum necessary to win, namely the second-highest bid, plus perhaps a penny.
Also reveal are technical leader of Google AdWords.
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Entries (RSS)
July 23rd, 2009 23:54
Thank you for this article. I tried Adwords but I was loosing money. Many people would click, but not much clicks on my ads on my page. I made less than what I was paying.
August 1st, 2008 02:17
Here are 5 killer Google AdWords Secrets you can use to save money and build marketing campaigns that really work. Included are: Why you should never let Google choose your winning ad; Do ‘Sure-Fire’ Headlines Work; How to use your imagination to beat your Google competition; How to use keywords in your ads’ URL to boost your Google Quality Score; How little things make a big difference with Google AdWords.